{"id":26816,"date":"2025-02-12T17:53:00","date_gmt":"2025-02-12T16:53:00","guid":{"rendered":"https:\/\/www.accountable.eu\/?post_type=press&#038;p=26816"},"modified":"2026-06-09T17:53:37","modified_gmt":"2026-06-09T15:53:37","slug":"rebranding","status":"publish","type":"press","link":"https:\/\/www.accountable.eu\/en-be\/press\/rebranding\/","title":{"rendered":"Accountable gets a fresh look and introduces mascot Aldo"},"content":{"rendered":"\n<p><strong>Accountable has unveiled a brand new identity. More than just a logo change, the rebrand reflects the company&#8217;s core mission: making financial management for the self-employed feel simple, accessible, and human.<\/strong><\/p>\n\n\n\n<p>The new design unifies the app and web platform into one cohesive experience, with improved colours and contrast for better readability.<\/p>\n\n\n\n<p>The standout introduction is Aldo, Accountable&#8217;s new brand mascot, whose name is a nod to the platform&#8217;s purpose: getting everything &#8220;all done&#8221;. He acts as a friendly, subtle guide supporting freelancers at every step of their financial journey.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"584\" height=\"522\" src=\"https:\/\/www.accountable.eu\/wp-content\/uploads\/2026\/06\/DownloadTile_AppIconAldo.webp\" alt=\"\" class=\"wp-image-26753\" style=\"width:369px;height:auto\" srcset=\"https:\/\/www.accountable.eu\/wp-content\/uploads\/2026\/06\/DownloadTile_AppIconAldo.webp 584w, https:\/\/www.accountable.eu\/wp-content\/uploads\/2026\/06\/DownloadTile_AppIconAldo-323x289.webp 323w\" sizes=\"auto, (max-width: 584px) 100vw, 584px\" \/><\/figure>\n\n\n\n<p>The rebrand was carried out in collaboration with <a href=\"https:\/\/www.goodlove.co\/\">London-based creative agency GoodLove<\/a>.<\/p>\n\n\n    <!-- wp:acf\/blog-annotation -->\n    <div class=\"wp-block-acf-blog-annotation flex items-start gap-4 bg-light-purple py-6 px-4 rounded-lg mb-3 mt-3\">\n                    <img decoding=\"async\" class=\"flex-shrink-0\" src=\"https:\/\/www.accountable.eu\/wp-content\/themes\/accountable\/assets\/rebranding-images\/icons\/blog\/widgets\/sparkles.svg\" alt=\"sparkles\">\n        \n        <div class=\"blog-annotation__text\">\n            <p class=\"font-inter text-lg text-purple m-0\"><strong class=\"font-bold\">Read the full coverage on <a class=\"text-purple underline\" class=\"text-blue-600 hover:underline\" class=\"text-blue-600 hover:underline\" class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/pub.be\/fr\/accountable-trouve-son-compte-avec-goodlove\/\">PUB Magazine<\/a> \u00b7 <a class=\"text-purple underline\" class=\"text-blue-600 hover:underline\" class=\"text-blue-600 hover:underline\" class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.mm.be\/news-fr-82460--span-class-search-keywords-show-accountable--span-devoile-sa-nouvelle-identite\">Media Marketing<\/a> \u00b7 <a class=\"text-purple underline\" class=\"text-blue-600 hover:underline\" class=\"text-blue-600 hover:underline\" class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.dvo.be\/artikel\/accountable-onthult-nieuwe-merkidentiteit-en-mascotte-aldo\">De Vlaamse Ondernemer<\/a><\/strong><\/p>\n        <\/div>\n    <\/div>\n    <!-- \/wp:acf\/blog-annotation -->\n","protected":false},"featured_media":0,"template":"","class_list":["post-26816","press","type-press","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Accountable gets a fresh look and introduces mascot Aldo - Accountable<\/title>\n<meta name=\"description\" content=\"Accountable has unveiled a brand new identity. More than just a logo change, the rebrand reflects the company&#039;s core mission.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accountable.eu\/en-be\/press\/rebranding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accountable gets a fresh look and introduces mascot Aldo - Accountable\" \/>\n<meta property=\"og:description\" content=\"Accountable has unveiled a brand new identity. 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