{"id":20377,"date":"2025-12-26T12:15:53","date_gmt":"2025-12-26T11:15:53","guid":{"rendered":"https:\/\/www.accountable.eu\/help-center\/influenceur-obligations-et-declaration-ipp\/"},"modified":"2026-05-07T10:19:23","modified_gmt":"2026-05-07T08:19:23","slug":"influenceur-obligations-et-declaration-ipp","status":"publish","type":"help_center","link":"https:\/\/www.accountable.eu\/fr-be\/help-center\/influenceur-obligations-et-declaration-ipp\/","title":{"rendered":"Influenceur : obligations et d\u00e9claration IPP"},"content":{"rendered":"<h1 id=\"h_d2638fe23a\">Qu&rsquo;est-ce qu&rsquo;un influenceur ?<\/h1>\n<p class=\"no-margin\">Un influenceur (streamers, vlogueurs, artistes, etc.) promeut des produits ou des services \u00e0 travers les r\u00e9seaux sociaux en cr\u00e9ant du contenu original.<\/p>\n<p class=\"no-margin\">\n<p class=\"no-margin\">De plus en plus d&rsquo;entreprises adoptent le \u00ab marketing d&rsquo;influence \u00bb comme moyen alternatif de faire conna\u00eetre leurs produits ou services. <\/p>\n<p class=\"no-margin\">\n<p class=\"no-margin\">En \u00e9change de leurs recommandations, les influenceurs re\u00e7oivent soit des produits, soit une r\u00e9mun\u00e9ration. En qualit\u00e9 d&rsquo;influenceur, il est essentiel de se conformer aux obligations fiscales pour ces activit\u00e9s de marketing d&rsquo;influence.<\/p>\n<p class=\"no-margin\">\n<h1 id=\"h_129c40a1af\">Obligations l\u00e9gales<\/h1>\n<p class=\"no-margin\">Si vous r\u00e9alisez de mani\u00e8re fr\u00e9quente des prestations de service de mani\u00e8re ind\u00e9pendante, cela signifie que vous devez \u00eatre enregistr\u00e9 en tant qu&rsquo;ind\u00e9pendant.<\/p>\n<p class=\"no-margin\">\n<p class=\"no-margin\">Il ne s\u2019agit donc pas d\u2019une action extraordinaire, mais plut\u00f4t que vous publiez r\u00e9guli\u00e8rement des contenus promotionnels, que ce soit quotidiennement, hebdomadairement ou mensuellement, et que vous percevez une r\u00e9mun\u00e9ration en retour.<\/p>\n<p class=\"no-margin\">\n<h2 id=\"h_659062485b\">TVA<\/h2>\n<h3 id=\"h_81a199cd8e\">\u2192 2 possibilit\u00e9s :<\/h3>\n<ul>\n<li>\n<p class=\"no-margin\"><b>\u00catre assujetti \u00e0 la TVA :<\/b>  Dans cette situation, vous devez g\u00e9n\u00e9rer des factures avec de la TVA. Cette TVA sera \u00e0 reverser au SPF Finances via vos d\u00e9clarations trimestrielles de TVA. Vous pourrez \u00e9galement d\u00e9duire la TVA sur vos frais professionnels. <\/p>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<p class=\"no-margin\"><b>Le r\u00e9gime de franchise TVA :<\/b> Votre chiffre d&rsquo;affaires annuel est inf\u00e9rieur \u00e0 25 000\u20ac, dans ce cas, vous ne devrez pas facturer vos clients avec de la TVA, mais vous ne pourrez pas d\u00e9duire la TVA sur vos d\u00e9penses professionnelles.<\/p>\n<p class=\"no-margin\">\n<\/li>\n<\/ul>\n<h2 id=\"h_f77a42f454\">Imp\u00f4ts sur le revenu des personnes physique (IPP)<\/h2>\n<p class=\"no-margin\">Les services de promotion que vous r\u00e9alisez sont soumis \u00e0 l&rsquo;imp\u00f4t des personnes physiques. Lorsque des entreprises vous fournissent des produits ou vous r\u00e9mun\u00e8rent pour promouvoir leurs produits, cela d\u00e9coule de votre popularit\u00e9 sur les r\u00e9seaux sociaux et s&rsquo;inscrit dans votre r\u00f4le en tant qu&rsquo;influenceur. <\/p>\n<p class=\"no-margin\">\n<p class=\"no-margin\">Ces revenus sont \u00e0 d\u00e9clarer dans la partie 2 de la d\u00e9claration d\u2019imp\u00f4t au cadre XVIII (\u00ab Profits \u00bb), code 1650\/2650. <\/p>\n<p class=\"no-margin\">\n<p class=\"no-margin\">\n<div class=\"intercom-h2b-video\"><iframe src=\"https:\/\/www.youtube.com\/embed\/NgChS8VOHoc?rel=0\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen allow=\"autoplay; fullscreen; picture-in-picture; encrypted-media\"><\/iframe><\/div>\n<hr>\n<p class=\"no-margin\">Si vous avez des questions, n\u2019h\u00e9sitez pas \u00e0 nous contacter via le chat ou par mail \u00e0 l\u2019adresse suivante : <a href=\"mailto:support@accountable.eu\" target=\"_blank\" class=\"intercom-content-link\">support@accountable.eu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu&rsquo;est-ce qu&rsquo;un influenceur ? Un influenceur (streamers, vlogueurs, artistes, etc.) promeut des produits ou des services \u00e0 travers les r\u00e9seaux sociaux en cr\u00e9ant du contenu original. De plus en plus d&rsquo;entreprises adoptent le \u00ab marketing d&rsquo;influence \u00bb comme moyen alternatif de faire conna\u00eetre leurs produits ou services. En \u00e9change de leurs recommandations, les influenceurs re\u00e7oivent [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-20377","help_center","type-help_center","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Influenceur : obligations et d\u00e9claration IPP - Accountable<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accountable.eu\/fr-be\/help-center\/influenceur-obligations-et-declaration-ipp\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influenceur : obligations et d\u00e9claration IPP - Accountable\" \/>\n<meta property=\"og:description\" content=\"Qu&rsquo;est-ce qu&rsquo;un influenceur ? Un influenceur (streamers, vlogueurs, artistes, etc.) promeut des produits ou des services \u00e0 travers les r\u00e9seaux sociaux en cr\u00e9ant du contenu original. De plus en plus d&rsquo;entreprises adoptent le \u00ab marketing d&rsquo;influence \u00bb comme moyen alternatif de faire conna\u00eetre leurs produits ou services. 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