{"id":26799,"date":"2025-02-12T17:14:00","date_gmt":"2025-02-12T16:14:00","guid":{"rendered":"https:\/\/www.accountable.eu\/?post_type=press&#038;p=26799"},"modified":"2026-06-09T17:51:36","modified_gmt":"2026-06-09T15:51:36","slug":"rebranding","status":"publish","type":"press","link":"https:\/\/www.accountable.eu\/fr-be\/press\/rebranding\/","title":{"rendered":"Accountable se r\u00e9invente et pr\u00e9sente sa mascotte Aldo"},"content":{"rendered":"\n<p><strong>Accountable fait peau neuve. Bien plus qu&rsquo;un simple changement de logo, il s&rsquo;agit d&rsquo;une identit\u00e9 enti\u00e8rement repens\u00e9e, fid\u00e8le \u00e0 la mission de l&rsquo;entreprise : rendre la gestion financi\u00e8re des ind\u00e9pendants simple, accessible et humaine.<\/strong><\/p>\n\n\n\n<p>Le nouveau design unifie l&rsquo;application et la version web en une exp\u00e9rience coh\u00e9rente, avec des couleurs et des contrastes am\u00e9lior\u00e9s pour une meilleure lisibilit\u00e9.<\/p>\n\n\n\n<p>La grande nouveaut\u00e9, c&rsquo;est Aldo, la nouvelle mascotte d&rsquo;Accountable. Son nom est un clin d&rsquo;\u0153il \u00e0 la mission de la plateforme : tout faire (\u00ab\u00a0all done\u00a0\u00bb). Il accompagne les ind\u00e9pendants \u00e0 chaque \u00e9tape de leur gestion financi\u00e8re, comme un guide discret et bienveillant.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/stg-accountableeu-staging.kinsta.cloud\/wp-content\/uploads\/2026\/06\/DownloadTile_AppIconAldo.webp\" alt=\"Aldo\" class=\"wp-image-22001\" style=\"width:358px;height:auto\"\/><\/figure>\n\n\n\n<p>Le rebranding a \u00e9t\u00e9 r\u00e9alis\u00e9 en collaboration avec <a href=\"https:\/\/www.goodlove.co\/\">l&rsquo;agence de communication londonienne GoodLove<\/a>.<\/p>\n\n\n    <!-- wp:acf\/blog-annotation -->\n    <div class=\"wp-block-acf-blog-annotation flex items-start gap-4 bg-light-purple py-6 px-4 rounded-lg mb-3 mt-3\">\n                    <img decoding=\"async\" class=\"flex-shrink-0\" src=\"https:\/\/www.accountable.eu\/wp-content\/themes\/accountable\/assets\/rebranding-images\/icons\/blog\/widgets\/sparkles.svg\" alt=\"sparkles\">\n        \n        <div class=\"blog-annotation__text\">\n            <p class=\"font-inter text-lg text-purple m-0\">Lire l\u2019article complet sur <a class=\"text-purple underline\" class=\"text-blue-600 hover:underline\" class=\"text-blue-600 hover:underline\" class=\"text-purple underline\" href=\"https:\/\/pub.be\/fr\/accountable-trouve-son-compte-avec-goodlove\/\">PUB Magazine<\/a>\u00a0\u00b7\u00a0<a class=\"text-purple underline\" class=\"text-blue-600 hover:underline\" class=\"text-blue-600 hover:underline\" class=\"text-purple underline\" href=\"https:\/\/www.mm.be\/news-fr-82460--span-class-search-keywords-show-accountable--span-devoile-sa-nouvelle-identite\">Media Marketing<\/a><\/p>\n        <\/div>\n    <\/div>\n    <!-- \/wp:acf\/blog-annotation -->\n","protected":false},"featured_media":0,"template":"","class_list":["post-26799","press","type-press","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Accountable se r\u00e9invente et pr\u00e9sente sa mascotte Aldo - Accountable<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accountable.eu\/fr-be\/press\/rebranding\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accountable se r\u00e9invente et pr\u00e9sente sa mascotte Aldo - Accountable\" \/>\n<meta property=\"og:description\" content=\"Accountable fait peau neuve. Bien plus qu&rsquo;un simple changement de logo, il s&rsquo;agit d&rsquo;une identit\u00e9 enti\u00e8rement repens\u00e9e, fid\u00e8le \u00e0 la mission de l&rsquo;entreprise : rendre la gestion financi\u00e8re des ind\u00e9pendants simple, accessible et humaine. Le nouveau design unifie l&rsquo;application et la version web en une exp\u00e9rience coh\u00e9rente, avec des couleurs et des contrastes am\u00e9lior\u00e9s pour [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.accountable.eu\/fr-be\/press\/rebranding\/\" \/>\n<meta property=\"og:site_name\" content=\"Accountable\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-09T15:51:36+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.accountable.eu\\\/fr-be\\\/press\\\/rebranding\\\/\",\"url\":\"https:\\\/\\\/www.accountable.eu\\\/fr-be\\\/press\\\/rebranding\\\/\",\"name\":\"Accountable se r\u00e9invente et pr\u00e9sente sa mascotte Aldo - Accountable\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.accountable.eu\\\/fr-be\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.accountable.eu\\\/fr-be\\\/press\\\/rebranding\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.accountable.eu\\\/fr-be\\\/press\\\/rebranding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/stg-accountableeu-staging.kinsta.cloud\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/DownloadTile_AppIconAldo.webp\",\"datePublished\":\"2025-02-12T16:14:00+00:00\",\"dateModified\":\"2026-06-09T15:51:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.accountable.eu\\\/fr-be\\\/press\\\/rebranding\\\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.accountable.eu\\\/fr-be\\\/press\\\/rebranding\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/www.accountable.eu\\\/fr-be\\\/press\\\/rebranding\\\/#primaryimage\",\"url\":\"https:\\\/\\\/stg-accountableeu-staging.kinsta.cloud\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/DownloadTile_AppIconAldo.webp\",\"contentUrl\":\"https:\\\/\\\/stg-accountableeu-staging.kinsta.cloud\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/DownloadTile_AppIconAldo.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.accountable.eu\\\/fr-be\\\/press\\\/rebranding\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.accountable.eu\\\/fr-be\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Accountable se r\u00e9invente et pr\u00e9sente sa mascotte Aldo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.accountable.eu\\\/fr-be\\\/#website\",\"url\":\"https:\\\/\\\/www.accountable.eu\\\/fr-be\\\/\",\"name\":\"Accountable\",\"description\":\"Your accountant and tax advisor on your smartphone\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.accountable.eu\\\/fr-be\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.accountable.eu\\\/fr-be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.accountable.eu\\\/fr-be\\\/#organization\",\"name\":\"Accountable\",\"url\":\"https:\\\/\\\/www.accountable.eu\\\/fr-be\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/www.accountable.eu\\\/fr-be\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.accountable.eu\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/logo-512.png\",\"contentUrl\":\"https:\\\/\\\/www.accountable.eu\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/logo-512.png\",\"width\":512,\"height\":512,\"caption\":\"Accountable\"},\"image\":{\"@id\":\"https:\\\/\\\/www.accountable.eu\\\/fr-be\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Accountable se r\u00e9invente et pr\u00e9sente sa mascotte Aldo - Accountable","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.accountable.eu\/fr-be\/press\/rebranding\/","og_locale":"fr_FR","og_type":"article","og_title":"Accountable se r\u00e9invente et pr\u00e9sente sa mascotte Aldo - Accountable","og_description":"Accountable fait peau neuve. 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