{"id":26817,"date":"2025-02-12T17:55:00","date_gmt":"2025-02-12T16:55:00","guid":{"rendered":"https:\/\/www.accountable.eu\/?post_type=press&#038;p=26817"},"modified":"2026-06-09T17:55:39","modified_gmt":"2026-06-09T15:55:39","slug":"rebranding","status":"publish","type":"press","link":"https:\/\/www.accountable.eu\/nl-be\/press\/rebranding\/","title":{"rendered":"Accountable stelt nieuwe look en mascotte Aldo voor"},"content":{"rendered":"\n<p><strong>Accountable geeft zichzelf een frisse nieuwe uitstraling. Niet zomaar een nieuw logo, maar een volledig vernieuwde identiteit die de missie van het bedrijf weerspiegelt: financi\u00ebn beheren voor zelfstandigen moet eenvoudig, toegankelijk en menselijk aanvoelen.<\/strong><\/p>\n\n\n\n<p>Het nieuwe design verenigt de app en de webversie tot \u00e9\u00e9n coherente ervaring, met verbeterde kleuren en contrasten voor betere leesbaarheid.<\/p>\n\n\n\n<p>De grootste nieuwkomer is Aldo, de nieuwe mascotte van Accountable. De naam is meteen een knipoog naar de missie: alles gedaan krijgen (&#8220;all done&#8221;). Aldo fungeert als een vriendelijke gids die zelfstandigen ondersteunt bij elke stap van hun financieel beheer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"584\" height=\"522\" src=\"https:\/\/www.accountable.eu\/wp-content\/uploads\/2026\/06\/DownloadTile_AppIconAldo.webp\" alt=\"Aldo, Accountable mascotte\" class=\"wp-image-26752\" style=\"width:358px;height:auto\" srcset=\"https:\/\/www.accountable.eu\/wp-content\/uploads\/2026\/06\/DownloadTile_AppIconAldo.webp 584w, https:\/\/www.accountable.eu\/wp-content\/uploads\/2026\/06\/DownloadTile_AppIconAldo-323x289.webp 323w\" sizes=\"auto, (max-width: 584px) 100vw, 584px\" \/><\/figure>\n\n\n\n<p>De rebranding werd begeleid door <a href=\"https:\/\/www.goodlove.co\/\">het Londense communicatiebureau GoodLove<\/a>.<\/p>\n\n\n    <!-- wp:acf\/blog-annotation -->\n    <div class=\"wp-block-acf-blog-annotation flex items-start gap-4 bg-light-purple py-6 px-4 rounded-lg mb-3 mt-3\">\n                    <img decoding=\"async\" class=\"flex-shrink-0\" src=\"https:\/\/www.accountable.eu\/wp-content\/themes\/accountable\/assets\/rebranding-images\/icons\/blog\/widgets\/sparkles.svg\" alt=\"sparkles\">\n        \n        <div class=\"blog-annotation__text\">\n            <p class=\"font-inter text-lg text-purple m-0\">Lees meer op <strong class=\"font-bold\"><a class=\"text-purple underline\" class=\"text-blue-600 hover:underline\" class=\"text-blue-600 hover:underline\" class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/pub.be\/nl\/accountable-zit-in-het-nieuw\/\">PUB Magazine<\/a> \u00b7 <a class=\"text-purple underline\" class=\"text-blue-600 hover:underline\" class=\"text-blue-600 hover:underline\" class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.dvo.be\/artikel\/accountable-onthult-nieuwe-merkidentiteit-en-mascotte-aldo\">De Vlaamse Ondernemer<\/a>.<\/strong><\/p>\n        <\/div>\n    <\/div>\n    <!-- \/wp:acf\/blog-annotation -->\n","protected":false},"featured_media":0,"template":"","class_list":["post-26817","press","type-press","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Accountable stelt nieuwe look en mascotte Aldo voor - Accountable<\/title>\n<meta name=\"description\" content=\"Accountable geeft zichzelf een frisse nieuwe uitstraling. Een nieuw logo, een vernieuwde identiteit en mascotte Aldo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.accountable.eu\/nl-be\/press\/rebranding\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accountable stelt nieuwe look en mascotte Aldo voor - Accountable\" \/>\n<meta property=\"og:description\" content=\"Accountable geeft zichzelf een frisse nieuwe uitstraling. 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