Accountable has unveiled a brand new identity. More than just a logo change, the rebrand reflects the company's core mission: making financial management for the self-employed feel simple, accessible, and human.
The new design unifies the app and web platform into one cohesive experience, with improved colours and contrast for better readability.
The standout introduction is Aldo, Accountable's new brand mascot, whose name is a nod to the platform's purpose: getting everything "all done". He acts as a friendly, subtle guide supporting freelancers at every step of their financial journey.
The rebrand was carried out in collaboration with London-based creative agency GoodLove.
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Accountable, headquartered in Brussels and Berlin, is a tax software that has been helping the self-employed manage their business finances with confidence and control since 2019. The intuitive app, which includes its own free professional account, makes bookkeeping simple and stress-free. From tracking expenses to filing tax returns correctly with guarantee, Accountable ensures every aspect is clear and manageable. Automated calculations, smart bank integrations and seamless collaboration with accountants give the self-employed full control over their finances, without the complexity. Accountable is the first provider on the market with an AI Accountant that automatically categorises receipts, answers tax questions and prepares data for the tax authorities. Since its founding, more than 175,000 tax returns have been processed through the app. More than 50,000 Belgian freelancers rely on Accountable, and 68% of all digital VAT filings in Belgium are submitted via the platform.
