Content Manager & Freelance Copywriter
Valesca Wilms is in charge of the content marketing efforts at Accountable Belgium. In 2020, she completed her Bachelor’s in Social Agogic Sciences at UC Leuven. After graduating and a successful internship, she secured the role as Head of Department Youth for her local government. However, her creative ambitions soon led her down a different path—freelance copywriting.
As a freelance copywriter and ghostwriter, Valesca collaborated with various clients, including the U.K.-based startup Huel. This hands-on experience gave her a deep understanding of the challenges faced by freelancers, from invoicing to taxes. It also shaped her approach to content: practical, relatable, and always grounded in real-life experience.
Valesca’s journey eventually brought her to Accountable, where she blends her expertise in marketing with her personal insights as a freelancer. She creates content that empowers the self-employed, covering topics like how to start your business, avoiding common pitfalls, and managing taxes effectively.
For Valesca, the best content comes from first-hand experience. Whether she’s writing about Shopify’s tax implications or freelancing platforms like Fiverr and Upwork, you can trust that she’s tried it herself. In fact, when she decided to write about Shopify, she opened her own store to fully understand the platform.
When you read Valesca’s blogs, you’re not just getting advice—you’re getting actionable insights from someone who’s been in your shoes.
